Leonardo da Vinci could write with one hand and draw with the other at the same time. I can’t do that. But sometimes I feel just as skilled when I can manage the multiple arms of content marketing.
The process requires so much: coming up with ideas, drafting concepts, editing to perfection, designing the visuals, publishing, promoting and measuring success.
Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Or, at the very least, a well-crafted article explaining things to you.
When should I promote my content on social media?
It’s an honest question that opens the door to a vast number of answers.
There’s the really technical side, where I advise you to publish on Saturdays at noon on Facebook. But I think we, as marketers, have a tendency to get so bogged down about specifics that we miss the big picture. (Like the fact that if everyone published at the same time, social media would feel incredibly boring.)