Posted on / by GEO HITS

Twitter eyes diversity and feedback with board shakeup, startup acquisition

Twitter is all about its staff today as the company replaced two outgoing board members with a couple of fresh faces and acquired employee feedback tool Peer.

Starting with its shakeup at the top of the management ladder, Twitter announced that Martha Lane Fox and Hugh Johnston are joining its board. The new recruits will replace outgoing members Peter Currie and Peter Chernin, who opted not to stand for re-election.

Twitter CEO Jack Dorsey confirmed the new appointments in a tweet, adding that more directors were on the way, “ones that will bring diversity and represent the strong communities on Twitter. This matters & is a must.”

Fox is a former digital advocate for the U.K. government and member of the House of Lords. The 43-year-old also co-founded the popular travel website Johnston, on the other hand, is the chief financial officer for PepsiCo, a position he has held since 2010, reports the Guardian.

In the past, Dorsey has repeated his commitment to strengthening diversity at the company. He recently reiterated that statement at the 42nd annual convention for the National Society of Black Engineers (NSBE). Currently, Twitter exhibits the same failings as other tech companies of its ilk, with just two percent of its staff made up of African Americans, and four per cent Hispanics. Female representation at Twitter stood at 34 percent, according to its 2015 diversity report.

Dorsey, however, has a lot on his plate. Earlier this year, the company lost several executives in the run-up to its quarterly earnings call. Then, in March, it was reported that Twitter was doling out cash bonuses and stock incentives in an effort to retain its troubled workforce. All the while, the company’s share price has been slipping due to its lack of growth in user numbers.

In other Twitter news, the micro-blogging platform has acquired startup Peer, creators of the Peer employee and manager feedback tool. An announcement on the company’s website (which offers little beyond the statement, hinting that the product may have already been shut down) reads: “We’re excited to now be a part of Twitter. We’ve been focused on creating more honest conversations and we’re looking forward to supporting the efforts of the world’s greatest conversation platform.”

Upon its launch in 2015, Peer was touted as a social tool that would revolutionize “feedback” by allowing workers to continuously monitor their performance rating.



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