Ever wonder how to be more influential on Instagram? Scott Kelby, President of KelbyOne — an online educational community for photographers — shared a very important tip that can help your images create a bigger impact, especially on the web.
The cool tip sheds light on one of Instagram’s more underrated new features: the portrait format. The feature lets you adjust the aspect ratio of an image to a landscape and/or portrait size, instead of just posting square images. To use the new feature, you need to crop the image to a 4 × 5 ratio. This measurement can be best achieved using the built-in cropping preset in Lightroom, he said, but use the photo-editing software of your choice.
For Lightroom users, upload the image and click on the “Develop” tab. Press R on your keyboard to open “Crop Overlay,” click the drop-down menu for “Aspect,” and select “4 × 5 / 8 × 10.” Be sure that the lock is in the “locked” position in order to scale and move the overlay without any complications. Once the overlay is in the right position, proceed with editing. When uploading the image to Instagram, note that the landscape/portrait button in the lower left corner of the image must be tapped to switch the image to portrait orientation. The preview will show a gap on both sides of the photo, but when it’s posted, the gap does not appear.