Snapchat has just launched a major update to its iOS app and its custom geofilters feature. There’s something for everyone in the upgrade, version 9.38, including new discovery options that come on the heels of Instagram’s suggested Stories feature. The two rival apps look set to jostle back and forth for your attention for the foreseeable future. So, what is it about Snapchat’s update that could work to its advantage?
For starters, the app is adding some cool caption features to iOS. With the update installed, you will have the ability to bold, italicize, or underline the text captions on your snaps (check out the images below to see the feature in action). Additionally, you can now animate your captions by pinning them to objects in your videos — the feature was previously restricted to emojis.
Snapchat has also updated its custom geofilters by adding editing tools to its online portal, making it easier than ever to create your own graphics. In the past, the feature required a fair bit of editing know-how on the part of the user, but that’s no longer the case. Now you can create your own geofilters directly within Snapchat’s web portal, thanks to the introduction of customizable themes. The new editing options cover all the major special occasions, allowing you to create geofilters for birthdays, weddings, and other memorable events. As usual, the custom geofilters come at a price, which depends on a number of factors such as the geographic area of activity and time duration.