Extreme couponers have savings down to a science. They spend hours pouring over newspaper circulars, clipping out the coupons they want, and organizing them by expiration date. Though all of that hard work does pay off at the cash register, most people don’t have that much time to invest into couponing.
Instead, the average person cuts out coupons they find here and there, and those deals get stored in that one kitchen drawer. But often times, out of sight means out of mind and many of those discounts expire before being redeemed.
As with most things, technology has created a better way. Facebook recently updated their “Offers” feature, making it easier for companies to reach the right audience and for consumers to keep track of deals.
The feature, which has been around for four years, allows small businesses and major retailers to create and promote “offers” or discounts. Whoever is in charge of the company’s page can make an offer that shows up on the page’s wall or creates an ad that shows up in the newsfeeds of people who like the page.
People who see it can click “claim offer” to get instructions for redeeming the deal or “share offer” to post it to their own wall so that it shows up in their friends’ newsfeeds.
Facebook plans to make this relationship between business and consumer more successful and efficient. Their algorithms will determine who is more likely to redeem certain offers and advertisers will be able to target those people specifically. The business can even use a tracking code on the offer link to see how effective the advertising was.
The Offers bookmark will store all the discounts that shoppers claim. They can save redemption codes and restriction details to their phone. Facebook will even send reminders when an offer is about to expire so that you don’t forget to use it before it becomes invalid.
Companies can choose whether they want their coupons to be redeemable online, in stores, or both. Who knows? With this shopping advancement, manually clipping coupons from newspaper circulars could become a thing of the past.