Instagram may be known as the most popular photo sharing service, but the company is looking to appeal to both sound and vision sharers with the newly launched @Music community, which caters to musicians and music fans. It’s the first time Instagram has launched an account devoted to a particular topic.
“Each week, we’ll take a look at the musical experience on Instagram,” says Instagram founder and CEO Kevin Systrom, in a blog post. “That means showing you a different side of artists you know and love.” Along with promoting well-known musicians, Systrom says @Music will focus on up-and-coming ones as well. The first act featured on @Music is Questlove.
So even before the creation of @Music, musicians have been heavy Instagram users. Naturally, the new service could give them a greater boost.
Instagram won’t only cater to musicians and their fans. The community will highlight music photographers, album illustrators, and instrument makers as well. Systrom also encourages musicians and fans to take an active role in the new music-based community. “In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project,” he says.
According to TechCrunch, some of these hashtags include #LocallySourced, which will cover unsigned acts; #DoubleTrack, which will explore what artists do in their personal lives when they’re not making music; and #15SecondLessons, which will help aspiring musicians perfect their craft.
“Music is a huge part of all of our lives here at Instagram,” Systrom says. “It’s a passion of ours, and we know it’s a passion of yours. So follow along at @Music — we think you’ll discover something new.”
The idea to blend social media and music is not a new one, of course. MySpace teamed up with Interscope to create MySpace Records in late 2005 in order to find unsigned talent, and YouTube is also known as a launching pad for artists. Some popular musicians that emerged from social media include Adele and Bieber himself.