When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. In part three of this video tutorial, Entrepreneur Network partner and marketing expert Ben Angel explains how problems with a campaign are often business-model issues.
“The business model being run in conjunction with the ads is flawed,” he says. “Most set out on an ad campaign expect an immediate return on investment off of the first sale from a customer — when they should ascend this customer to other products or services after they made that initial purchase.”
In order to monetize your Facebook ads, Ben recommends that you, among other things:
- Map out your entire onboarding process.
- Provide extra incentive.
- Focus on consumer experience.
- And more!
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