“We’re excited to bring to life the full native integration of Pinterest into the Hootsuite platform to empower organizations to harness the power of human connection with their customers at scale,” Penny Wilson, chief marketing officer of Hootsuite, said in a statement. “The visual appeal of Pinterest has proven to be a strong ecommerce sales driver for consumer and lifestyle brands. Our strategic partnership with Pinterest advances Hootsuite’s industry leadership to help customers, large and small, to strategically grow their brands, businesses, and customer relationships with social.”
The change will allow individuals, influencers and businesses to manage Pinterest alongside content for other social networks. Hootsuite noted Pinterest’s 200 million monthly active users and 40 percent annual growth as one of the reasons behind the integration.
With he agreement, Hootsuite will also be listed among Pinterest’s list of content partners.
The integration comes just a few weeks after Pinterest launched updated business profiles. The social network’s latest updates focus on organization with a feed for only followed boards and Pinners, a change that followed Pinterest Sections; as well as enhancements to Pinterest Lens.
Hootsuite boasts more than 16 million users, making it the most widely used option for managing social media, according to the company. The native Pinterest integration follows the company’s addition of scheduling posts on Instagram, a feature enabled by updates to Instagram’s API.