If you think the 100 million people who watch the Super Bowl every February is a big audience, it turns out that it’s actually kind of puny. There’s a much bigger audience talking trash about sports teams and commenting on plays in real time.
It’s on Facebook, which has 650 million sports fans, according to the social media site. So, just in time for the AFC and NFC Championship games, and Super Bowl 50 on February 7, Facebook has created a dedicated page just for sports fans.
It’s called Facebook Sports Stadium. In real time, you can read your friends’ comments about sports teams, and watch plays.
The idea is that you can experience the game with family and friends, even when they’re scattered all over the world. But Facebook Sports Stadium (see video next page) isn’t just about commiserating.
“You can follow the action as the game unfolds with a live play-by-play, and even like, comment on, and share individual plays,” according to Facebook. “You can also get up to speed quickly with live scores and the most-discussed plays. It’s a second-screen experience that we hope makes watching the broadcast even better.”
For now, Facebook’s developers explain that you get to Sports Stadium by searching for a specific game on your Facebook page. “We’ll surface new ways to get there as the product evolves,” according to Facebook.
Note: Facebook Sports Stadium is launching today on iPhones and only for American football games. Facebook says it’ll make other leagues available soon, and it’ll open up other platforms in coming weeks.