Author: Karl Crisostomo

How to Integrate Microsoft Dynamics with Your Phone Through CTI?

With more than 40,000 companies and 4.4 million users utilizing Microsoft Dynamics CRM, it’s a suite that is both beneficial and…

Reap Max Benefits When Switching to Salesforce Through These 5 Tips for Smooth Implementation

Salesforce claims to be the world’s favorite CRM–and for good reason. It’s estimated that over 150,000 businesses use Salesforce.com for their CRM…

How to Log Calls in Salesforce

WHY IS IT IMPORTANT TO LOG CALLS IN SALESFORCE? Call records in the CRM are a keystone to long-term sales…

Who Owns CX?

Customer experience is the new frontier –– while this concept has been shopped around for a few years, it really…

5 CX Myths That Can Destroy Brand Reputation

In the last several years, the rise of customer experience as the main focus of most digital marketing campaigns has resulted in…

How Context Drives Great Customer Experience

Organizations know how crucial the level of customer experience is in the pursuit of business goals. Gartner’s CX studyreleased last May reports…

Digital Trends and Technologies Transforming CX in Banking and Finance

The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of…

Salesforce CTI Integration: 5 Benefits for Sales Teams

Today’s business landscape is very competitive. At the forefront of that competition are sales organizations–day in and out fighting to…

How Click-to-Dial Helps Microsoft Dynamics CRM Users Achieve Sales and Service Success

Millions of users rely on Microsoft Dynamics CRM as the central hub for all their customer data. Client-facing teams use it to…

Why Salesforce Lead Object Is Essential for Success in Sales and Marketing

A successful marketing strategy is, by default, useless unless potential clients bite the bait you’ve used to lure them in….

7 Useful Tips for Developing Your Sales and Marketing Strategy

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a…

Salesforce Software for CRM: What It Is and How to Best Use It

Dave Orrico, Vice President of InsideSales.com’s Enterprise Sales, once said: “The No. 1 key to success in today’s sales environment…