Specialized social networks are the newest craze in social media marketing. That’s because the people who watch and share content with them are usually much more likely to support specific brands or local businesses.
If you haven’t brought your business into the Instagram world, then you’re missing out. Luckily, getting started is as easy as checking out my page for the app.
For those of you who are already on Instagram or are planning to start, one of the most important things to figure out is when to time your posts.
That’s exactly what Latergramme, an Instagram scheduling service, released in collaboration with the Huffington Post.
The team found that, on average, the best time to post was between 2 a.m. EST and 5 p.m. EST if you want anybody to actually notice. The chart below is scored by the number of likes/comments that a post received divided by the user’s follower count.
The worst times, as you can see in the above chart, are between 9 a.m. and 6 p.m.
Where it gets tricky, however, is that user “engagement” (how many people notice and interact with your posts) varies on a day-to-day basis:
According to the data, the most “engaged” time on Instagram shifts from day to day: On Monday, for example, 5 p.m. is actually a pretty crummy time; engagement is highest at 7 p.m. and 10 p.m. On Friday, 1 a.m. and 8 p.m. are apparently the sweet spots.
Keeping up with the latest social media trend is tough, but it definitely helps to know when you should be getting your company out there. For more social media tactics for your small business.